Every vehicle,
from auction
to sold, in one place.
Lotra is the operating system for the modern dealership. Manage inventory, customers, finance, listings and AI insights, all in one place.
Everything your dealership needs.
One platform.
Lotra brings every part of your dealership together into one powerful, easy-to-use platform.
Inventory
Track every vehicle from purchase to sale.
CRM & Enquiries
Manage leads, customers and communications.
Listings
Publish to multiple marketplaces in a click.
Finance & Invoicing
Invoices, payments and finance all in one place.
Reporting
Real-time insights that drive better decisions.
AI Insights
Smarter pricing, stock and sales opportunities.
Live inventory,
always up to date.
See everything at a glance. Accurate stock, pricing, mileage, history and media — all in real time.
- Real-time updatesChanges reflected instantly across the platform.
- Accurate pricingStay competitive with confidence.
- Complete stock historyMileage, service history and media in one place.
- All media in one placePhotos, video, condition reports and paperwork.
AI that helps
you sell more.
Lotra AI analyses your data to surface opportunities, suggest better pricing and keep your stock moving.
- Smarter pricingRecommended list prices based on live market data.
- Stock opportunitiesIdentify slow movers and high-demand vehicles before your rivals.
- Actionable insightsClear, data-driven recommendations you can act on instantly.
- Always learningThe more you use Lotra, the smarter the insights become.
- Reduce price on 4 vehicles+20%enquiries
- Refresh listing photos on 2 vehicles+2.6xviews
- Re-market 2 slow-moving vehicles+15%chance to sell
- Follow up with 7 cold leads7 leadsworth reactivating
Real impact for
your dealership.
Lotra is built around the day-to-day challenges independent dealerships face. Here's how our customers see the difference.
- Increase gross profit per vehicle
- Save admin time every week
- Turn stock faster
- Win more repeat business
- Make confident decisions
Higher profit on every sale
AI-powered pricing and market data help you price with confidence and protect your margins.
Save 8+ hours per week
Automate admin, invoicing, follow-ups and more. Less time on paperwork, more time with customers.
Sell stock faster
Better listings, wider exposure and follow-ups that convert help you turn stock quicker.
Better customer experience
Centralised customer history and communications help you build trust and win more repeat business.
Stay compliant and audit-ready
Keep DVLA, VAT and finance-ready records and audit trails, always.
Complete visibility in one place
One real-time view of your inventory, pipeline, finance and performance.
Built to plug into your stack.
Direct integrations with AutoTrader, DVLA, HPI and the UK's major listing and finance platforms are on the roadmap. Vote for what we build next.
Simple pricing.
Two plans.
For solo dealers and small forecourts finding their feet.
Excludes VAT
- Up to 2 users
- Up to 50 vehicles in stock
- Inventory & photo management
- DVLA vehicle lookup
- Enquiries & lead inbox
- Customers & sales pipeline
- Email support
For growing dealerships that need channels and reporting.
Excludes VAT
- Up to 8 users
- Unlimited vehicles
- Everything in Starter, plus:
- Listing channels & syndication
- Finance quotes & agreements
- Part-exchange appraisals
- Full reporting suite
- Priority support
Frequently
asked questions.
Most dealerships are up and running the same day. We'll help you import your existing stock from a spreadsheet during onboarding.