Pricing
Simple pricing for UK dealers
One workspace for your entire dealership. Start with a 14-day free trial — no card required, cancel anytime.
Founding member offer
The first 25 subscribers lock in Pro at £300/month or £3,000/year — forever.
Use code FOUNDING25M on Pro Monthly, or FOUNDING25A on Pro Annual at checkout.
25 spots per plan. While spots last.
Monthly plans
Pick the plan that fits your forecourt today. Upgrade, downgrade or switch to annual whenever you like.
Starter
For solo dealers and small forecourts finding their feet.
- Up to 2 users
- Up to 50 vehicles in stock
- Inventory & photo management
- DVLA vehicle lookup
- Enquiries & lead inbox
- Customers & sales pipeline
- Email support
Pro
Most popularFor growing dealerships that need channels and reporting.
- Up to 8 users
- Unlimited vehicles
- Everything in Starter, plus:
- Listing channels & syndication
- Finance quotes & agreements
- Part-exchange appraisals
- Full reporting suite
- Priority support
Pro — go further
Commit and save
Prefer to pay less over time? Pro comes with annual and lifetime options. Starter stays month-to-month.
Pro Annual
Save 2 monthsCommit for the year and get two months on the house.
- Everything in Pro
- Equivalent to £291 / month
- Two months free vs monthly
- One invoice, no monthly admin
Pro Lifetime
Pay once, use foreverBuy once and lock in Pro for the life of your dealership.
- Everything in Pro, forever
- No monthly or annual renewals
- Priority support included
- All future Pro features
Annual and lifetime pricing is for the Pro tier only. Starter is monthly only.
Pricing FAQ
Ready to try Lotra?
Start a free trial today — no card required — or talk to our team about migrating from your current setup.
Prices in GBP, exclusive of VAT. Payments processed securely by Stripe. VAT is calculated at checkout where applicable. See our Terms, Privacy Policy, and Refund Policy.