Product
Everything Lotra can do
One workspace for your entire dealership. Inventory, deals, customers, finance, listings and reports — connected, so nothing gets typed twice.
Dashboard
At-a-glance KPIs, stock health, deal pipeline and this month's profit — the moment you sign in.
Inventory
Track every vehicle from purchase to sale with photos, DVLA lookups, costs, margin and age-in-stock.
Deal Creator
Build a deal end-to-end in one screen: part-exchange, finance quote, add-ons, deposit and handover paperwork.
Customers & CRM
One unified record per customer with notes, communications, marketing consent and GDPR tools built in.
Leads
Capture enquiries from your website, listings and inbox into a single pipeline, with follow-up reminders.
Listings
Write your ad copy once, publish everywhere, and keep prices and photos in sync across every channel.
Channels
Connect AutoTrader, CarGurus, Facebook Marketplace and your own website — with a live status pill per channel.
Finance
Generate finance quotes, log agreements, track commissions and see monthly gross and net profit.
Invoices
VAT-ready invoicing with margin-scheme support and clean PDF output that customers can pay from their inbox.
Reports
Ready-made reports for sales, inventory, marketing, finance and team performance — filter, chart and export.
Data export & GDPR
Full audit log, retention policies, one-click customer data exports and anonymisation to keep you compliant.
Import
Bring stock and customers over from spreadsheets or another DMS in minutes with mapped column imports.
Email templates
Branded transactional and marketing emails — welcomes, enquiry replies, invoices and check-ins.
AI insights
AI-drafted ad copy, pricing suggestions and lead scoring that surface the deals worth your attention first.
Team & settings
Multi-user workspaces, roles and permissions, workspace switching and per-user notification preferences.
Frequently asked questions
Ready to try Lotra?
Start a free trial today — no card required — or talk to our team about migrating from your current setup.