Feature guide
Dealership reporting and KPIs to track
The dealership metrics that actually matter: days in stock, gross per unit, lead-to-sale conversion, and more. Learn what to measure and how Lotra reports it.
TL;DR
The most useful dealership KPIs are days in stock, gross profit per unit, lead-to-sale conversion, response time, and stock turn. Lotra reports every one of them automatically so you spend the time acting, not calculating.
Why reporting matters
Every dealer has instincts. Reporting confirms whether the instincts are right. A short weekly review of five numbers is enough to catch problems before they eat the month.
The five KPIs to watch
- Days in stock. Aim under 60 average; investigate anything over 90.
- Gross profit per unit. True margin after all costs, not sticker margin.
- Stock turn. How many times per year you cycle the forecourt.
- Lead-to-sale conversion. Split by source so you know what advertising works.
- First-response time. Under 15 minutes correlates strongly with a sale.
How Lotra reports them
Every KPI has a live tile on the dashboard. Click through for the underlying vehicles or enquiries. Weekly and monthly views are one click apart.
A weekly review cadence
- Monday: check aged stock and reprice.
- Wednesday: review enquiry response times.
- Friday: look at sold-this-week margin and take action on losses.
Frequently asked questions
What are the most important dealer KPIs?
Days in stock, gross profit per unit, stock turn, lead-to-sale conversion, and first-response time. Together they show whether you are buying, pricing and selling well.
What is a good days-in-stock number?
Independents typically target under 60 days average. Anything over 90 is aged stock and needs action — a reprice, a photo refresh, or trade-out.
How is lead-to-sale conversion calculated?
Number of sales divided by number of unique enquiries, over a given period. Track it by source (AutoTrader, Facebook, walk-in) to know where to spend more.
How often should a dealer review reports?
Weekly for stock and enquiries, monthly for margin and channel performance, quarterly for buying strategy.
Can Lotra export the data?
Yes. All reports can be exported to CSV for accounting, forecasting or your own spreadsheets.
Related guides
What is a Dealership Management System (DMS)?
The foundational guide to DMS software, its core modules, and why independent dealers need one.
Switching from spreadsheets to a DMS
A step-by-step migration plan for dealers moving from Excel and Google Sheets to Lotra.
Vehicle inventory management for car dealers
How modern inventory management works — from auction purchase to sold, without spreadsheets.
See it inside Lotra
Lotra is the operating system for independent dealerships. Inventory, CRM, finance, listings and AI insights in one workspace.